the september issue.

if you’ve ever been a reader of fashion magazines, you know that the september issue is notoriously huge (usually about 2 inches thick). one would think that its increased bulk is due solely to the coverage of the fall collections, but one would be wrong. sure, maybe fashion week coverage adds a few pages here and there, but far more than half of the 758 pages in this year’s september issue are ads, ads, and oh- isn’t that some more ads over there?

now, these ads are usually for all sorts of high and brands- your standards chanels, and guccis and marc jacobs types… nothing remarkable (actually, they all tend to look exactly the same to me, you would think they would try harder). however, this year, i noticed and interesting trend. in addition to the standard fancy pantsness, there was a disproportionately large amount of ads for more pedestrian (discount even!) chains trying to keep up with the couture.

lots and lots of celebrity designed lines (karadashians for sears? oh lord!), but also just a general attempt to show that dowdy department stores are at least trying a little bit more than usual to keep up in the contemporary fashion marketplace. edgy ad campaigns! more modern shapes!

well, i ripped all the ads out, and decided that i would do a shopping tour of this supposedly affordable high end design. i am most excited for lagerfeld for macys, and french connection for sears, but my initial inspiration came from the very charming (most especially amongst the satin draped airbrushed bone racks that the rest of the ads were schilling) “money can’t buy style” campaign by kmart.

well, it just so happened that was going to augusta this week, where resides one of the last remaining kmarts in maine. also, it is my hometown.

bargains are my business.

my mom always liked new stuff.  and not just any new stuff, the best possible new stuff. if we were in pursuit of say… a care bear (grumpy bear to be specific), she would never just grab the first one that she saw. oh no! she would dig through every single bear on the shelf until she found the one that was perfect. no smushed faces or lopsided expressions, no flat spots or loose threads- the most perfect and pristine care bear in the whole store (possibly a second store in case the first store’s product did not meet standards). it is because of my mother that i utterly refuse to bring home any product in a crushed or dented box. even if the contents is assured to be perfectly preserved. even if i’m just going to tear the box apart the moment i get home. it’s completely irrational, but it’s all i know.

thus, when we visited our first marden’s, i distinctly remember that my mom was less than impressed. we’d heard their commercials on the radio a million times- “i should have bought it when i saw it at mardens”, but the water damaged prom dresses and the nightmare bad lighting were too much for her delicate sensibilities. if you’ve never been to a marden’s, you should know that it is the low budgetiest, discountiest, no frillsiest place you’ve ever been. generally housed in the broke down shell of a bankrupted chain store, the ultra closeout goods get tossed haphazardly onto racks and piled up in bins floating in the aisles. let’s just say that the term “visual merchandising” doesn’t exist in their vocabulary.  oh, and don’t you EVER EVER EVER go into the bathroom. please, just don’t.

anyway, flashing back to 1988, our first foray into rock bottom bargainville was not a success. i distinctly remember my mom singing “i should have left it where i saw it at marden’s” (and being 11 at the time, i of course thought this was HILAROUS). it was too much. everything was dented and imperfect, we would never go there again.

as a late in life bargain hunter, marden’s and i would grow to love each other deeply. i would come to learn that the key is tenacity. that, and a willingness to dig, dig, dig (no matter how suspect the product at hand). for every 25 polyester blend clearance rack tragedies, you might actually find something good. remember that time i found a marc jacobs prairie skirt for $6.50? if you can just get over the weird smells, expired foods, and of course the bathroom…. it’s pure magic. so you can imagine my delight when i heard that a big-ass new marden’s was moving into my backyard (if my backyard was the mall).

sadly, the verdict is: MODERATE DISAPPOINTMENT. the new scarborough marden’s is much bigger, much cleaner, and much more organized than its brethren, yet was somehow sorely lacking in the magic department. i’m hoping that a bit of the newness will fade over time. right now i can still smell the walmart in there, and it just seems too put together in a way that robs me of the joy of the dig. i mean seriously, what are all these medium sized garments doing in one place?  its looking too much like a regular store and a lot less like a smoldering pile of junk ripe for exploration.  i miss that, and have hopes that in time the disorder will be restored. that said,  i did manage to get lost in there for the better part of an hour, and did encounter many tremendous things absolutely worth exploring:

1. first off, PLACE IS FUCKING HUGE. yeah, it’s an old walmart. i doubted at first that they would be able to fill it up, but it has a really good mix of clothing, homegoods, crazy off-brand/expired foods, in addition to things like furniture & carpet (that the portland marden’s doesn’t have).

2. there’s a MOTHERFUCKING FABRIC STORE IN THERE. yeah, i sew. yeah, i have a ludicrous and ever growing stash of fabric- but i always want more. even though i barely sew anything ever, i have a demented fabric lust that knows no reason. i don’t know what fabric store went bankrupt or had a small attic fire, but that shit is nice! one would expect from a marden’s fabric stash lots of cheap and highly flammable prom satins or flannels emblazoned with losing sports teams or faded disney stars headed for rehab… but oh no! tons of nice cotton prints, rolls of high-end decorator fabrics, stacks of unusual and vintagey looking trims. heavenly, and all for about $3.99 a yard or less.

3. hey, is that FURNITURE I WOULD ACTUALLY BUY? yeah, there was some weird stuff. and yeah, there’s a lot of overstuffed nogahyde recliner action. BUT, there were also several perfectly normal and attractive couches and chairs that could have easily found their way into my apartment. well,  if there was actually any room for more couches and chairs.

4. even though there’s better stuff than a lot of the other marden’s, there’s still a HEALTHY DOSE OF HILARIOUS OFF BRANDS and merchandise from the land that time forgot. is that an entire wall of slouch socks? or maybe the novelization of the short lived tv show roswell? if you can’t find a punchline at marden’s, then you’re probably a humorless dick.

5. the shoe department for me in any store is critical, and THIS FOOTWEAR DEPARTMENT DOES NOT DISAPPOINT. in the portland store, i’m lucky to find anything this isn’t for grandmas or hookers. not a lot of range there. i don’t know how they did it (did paul lepage have to shank someone?), but there was a boatload of amazing heels from high-endier lines like coach, bcbg, and charles david. they weren’t $3/10 cheap- but the were mostly $50 or under. and they were all stunning. too bad i have no money and a swiftly developing bunion.

i love the fact that discount and thrift stores are joining the mall area, and i don’t care if it’s a sign of the bad economy. now, i haven’t completely warmed up to the new marden’s yet, but i do feel like there is potential chemistry there. let’s just say that at the end of the cocktail party, marden’s scarborough will be getting a rose. and if less scummy and more choices sounds like your idea of a dream date… i recommend heading on over. i’m pretty sure there’s enough to go around.

oh, and if the marden’s in your area has something awesome, please let me know! you know, so i can keep that information to myself and go buy all of it.

p.s. you can check out the rest of the photos of my trip on the broke207 brand flickr account.

95%

so i spent most of yesterday zooming through the biddeford/saco/arundel neighborhood in search of something amazing, and i have to say it was all a little lackluster. we hit the goodwill, antiques usa, arundel antiques, some store on main street whose name i can’t remember, and a few other assorted locations. and there was nothing.

which actually lead to a really interesting conversation with the boyfriend about how i feel most content when i allow myself to shop (to be open to the possibility of buying), but still come home with nothing. it’s all the joy of shopping and feeling like you can have things, without any of the financial guilt of actually buying them. it’s the perfect balance really.

however, a brief sidetrack to the biddeford marden’s would bring my total from zero to one. a big sign outside of the building (a truly broke down old bradlees) stated that they were having an inventory clearance sale, and that all clothing was 50% off the marden’s price. woot! or not woot… it was a sea of polyester turtlenecks as far as the eye could see… with a smattering of be-glittered skankwear for color. dismal! i could see this from the minute i walked in the door- but knowing well that there are often tiny hidden pockets of goodness within the very very bad- i dug. through everything. twice.

and i was rewarded! nestled in between a row of XXL acrylic cardigans and some truly sensible rayon work skirts, were 3 marc by marc jacobs corduroy prairie skirts marked down from $128 to $12.99 (with that additional 50% off to boot) . they didn’t exactly have my size (10), but i didn’t care so i grabbed the 12 and decided that i could either make it work or sell it on consignment or ebay. (if anyone out there is a 2 or a 6 and in the biddeford area, there’s still 2 left!).

the skirt is from god knows how many seasons ago, and who knows how it ever found its way to mardens… but it’s still cute, winter appropriate, and very well made. and even if it really doesn’t work out…  for $6.50, i can definitely afford to make the mistake.